What we believe
Revenue first, AI second.
Nobody needs "AI." Businesses need answered phones, worked leads, and staff freed from admin. AI is how; recovered revenue is why.
Measure before you claim.
Every engagement starts with a baseline. If you see a number on this site, it was measured or it's marked "pending verification." That discipline is rare in this category — which is exactly why we keep it.
The smallest system that works.
The graveyard of AI projects is full of moonshots. We ship one automation that pays, then the next. Expansion follows ROI, never the other way around.
Adoption is the product.
A workflow nobody uses is a subscription, not a system. Training your team and watching real usage is built into every engagement.
Where we come from
Just Add AI is led by its founder, a senior marketing, analytics, and revenue leader with Fortune 500 operating experience:
DFW Airport — created and led marketing/product strategy for a $170M+ revenue portfolio; grew a prebooked parking business from $8M to $32M in annual recurring revenue in three years; briefed CEO and executive leadership on growth strategy; led teams of data scientists and marketers.
Southwest Airlines — revenue management and sales analytics; ranked #1 of 30 analysts; built predictive models that doubled corporate account acquisition; part of Dallas-market strategy that drove $500M+ incremental revenue.
10+ years in AI and advanced analytics — from ML pricing models to today's agentic systems (n8n, Claude, ChatGPT, Gemini); MBA (UT Dallas), organizational leadership certificate (Harvard Business School Online).
The flagship — designer and operator of the 27-agent restaurant AI ecosystem: master orchestrator, unified customer data layer, humans-in-the-loop governance, running in production every day.
We lead with the company, not a personality — because the systems, the process, and the measurement standards are what you're hiring. As we grow, every builder who joins works to the same standards on this page.
Who we work with
North Texas restaurants and hospitality groups, home and local service businesses, and — selectively — dental practices, insurance agencies, and professional-services firms. Small enough to move fast; established enough that a plugged leak is worth real money.